WHO WE ARE
Conceptualized as part of Pride East Entertainment Pvt. Ltd.’s Corporate Social Activity (CSR) activity, ‘The Golden Threads of Assam’ is an effort to take Muga – Assam’s pristine golden silk – to a bigger and global world.
‘The Golden Threads of Assam’ was officially launched at a glittering ceremony at the Vivanta by Taj in Guwahati on Oct 19, 2016, with the objective of not only promoting Muga but also saving it from the onslaught of global climatic changes, other external factors as well as from promoters of artificial silk. Luxurious creations in Muga lit up the show as they offered an ode to the weavers of Assam. Beautiful Muga apparels and costumes designed by Samant Chauhan took fashionistas by storm as the golden silk ruled the ramp.
That was the beginning. And the journey continues with the motto to revive the Muga silk industry of Assam and to take pure and pristine woven gold to all the nook and corners of the world.
Golden Threads is committed to working towards helping weavers & rearers so to ensure that Muga maintains its unique and special identity and carves a niche for itself in the International fashion circuit.
Golden Threads also aims to popularize Eri silk which has also been creating ripples all over the world.
Assam has a rich tradition of weaving in handloom since time immemorial and ‘The Golden Threads of Assam’ is a mission to preserve and promote Assam’s spun gold – Muga. It is an initiative to promote this timeless silk in the global arena by taking Muga from the looms to the ramp and from the ramp to all the nooks and corners of the world. It is also an effort to protect the Muga culture by ensuring that the undiluted and pure fabric is produced and made available to all. ‘The Golden Threads of Assam’, therefore, opens a portal to the world of amazing creations in the rarest of silk. Renowned for its rarity, durability and golden hue, Muga is today fighting a silent battle to survive the onslaught of global climatic changes and other external factors. This golden legacy gifted to Assam by Mother Nature herself is being threatened by artificial silk promoters and is almost on the abyss of extinction. ‘The Golden Threads of Assam’ is highly motivated towards working for the uplift of people involved in Muga cultivation and production. We have endeavored to preserving and reviving this timeless spun gold and present its regal status before the world. It’s time the world sees the magnificent and amazing Muga silk of Assam. We aim to unveil the glory and untold story of the royal and the regal woven gold of Assam. Golden Threads also aims to popularize another silk of Assam, Eri, which has been creating waves all over the world. Eri silk, also widely known as Ahimsa silk due to its unique way of rearing the cocoons, is another feather in the cap of Assam silk.
Golden Threads is working towards helping weavers & rearers so as to ensure that Muga maintains its unique and special identity by:
- Promoting its value-added design so as to increase the acceptance of Muga products throughout the world.
- Giving them financial and technical assistance.
- Skill development through regular training and workshops.
- To enforce a regulated market so that the producers of this silk are not exploited.
- Empowerment of women in rural and urban areas through sericulture and other handloom activities.
Muga – The Golden Thread
Muga is a fabric that is produced only in Assam. What emerges from a cocoon of a silkworm reared only in Assam is a magnificent golden fabric that has adorned the wardrobes of the people of Assam since the pre-historic times. Its unbeatable grace , luster, suppleness, light weight, durability, tenacity, etc. put the Muga silk high on a pedestal desired by the whole world and has gained the reputation of being called ‘the queen of threads’.
The all season silk: This unique silk keeps you cool in summer and warm in winter. Its low conductivity keeps warm air close to the skin during cold weather.
The all colour silk: Original Muga cannot be dyed. It not only retain its shining golden colour for ages, the luster of the fabric remains the same even after repeated washes
The smooth and soft silk: Unlike many synthetic fibers, the texture is soft and smooth but not slippery
The strong silk: The tensile strength of the silk is exceptionally strong-having a breaking strength of 65,000 lbs/sq.inch
The sunscreen silk: The Muga silk has inherent UV absorption properties that help in protection against the sunrays
The silk of the generations: The Muga silk often outlives its owners, and is passed on from one generation to another as fresh as new The great thing about this magnificent silk is that it goes beyond gracing not only the fashion Industry but also embellishes your home in the form of carpets, furnishing applications, curtains, drapers, cushion covers and sofa covers. It is used for upholstery, wall covering, window treatments (if blended with another fiber), rugs, bedding and wall hangings. It is said that Muga Silk is old as the dinosaurs and hence has garnered the position of highly sought after around the world. The state of Assam is a habit to a breed of tiny green and yellow worms highly sensitive in nature the builds the backbone of Assam economy and is responsible for tremendously potent Muga industry. This tiny worm is called Muga (Antherea Assamensis) that evolves through four phases to give the state the dazzling golden fabric that forms the sophisticated attires of the Assamese community.
Eri – The Ahimsa Silk: Eri silk comes from the caterpillar of Samia Cynthia ricini, found in northeast India. The name “Eri” is derived from the Assamese word “era”, which means “castor”, as the silkworm feeds on castor plant. Eri silk is also known as endi or errand in India. The woolly white silk is often referred to as the fabric of peace when it is processed without killing the silkworm. This process results in a silk called ahimsa silk. Moths leave the cocoons and then the cocoons are harvested to be spun. A unique feature of the products made from this silk is that they are slightly coarse in the beginning, but become soft and smooth after regular use. The silk comes in a variety of colours, like cream, gold, brown and beige. Its porous quality and thermal nature makes it ideal for use in both summers and winters.